US athletic footwear brands market share 2017 | Statista (2024)

Nike, one of the leading sportswear manufacturers in the world, is the key player within the athletic footwear market in the United States. As of 2017, the Nike brand held a 35.6 percent share of the athletic shoe and footwear market, with Jordan, also owned by Nike, in second place with a 15.7 percent share. When taken altogether, Nike’s brands accounted for over half of the total U.S. market.

Athletic footwear market

Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average a pair of athletic footwear retailed at around 58 U.S. dollars in the United States as of 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.