Bad-Luck Numbers that Scare Off Customers (2024)

Bad-Luck Numbers that Scare Off Customers (1)

Why $9.99 makes Japanese consumers wary, and other number blunders to avoid in global markets.

July 30, 2013

If you live in the West, chances are that you’ve visited a building without a 13th floor or boarded a plane without a row #13. In fact, you probably rarely think twice about the fact that these numbers are so frequently skipped in your home culture, but you might be surprised to see the numbers 4, 9, or 17 omitted when you are traveling abroad.

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Bad-Luck Numbers that Scare Off Customers (5)

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Bad-Luck Numbers that Scare Off Customers (2024)

FAQs

Which numbers are considered unlucky? ›

Certain numbers:
  • The number 4. Fear of the number 4 is known as tetraphobia; in Chinese, Japanese, and Korean languages, the number sounds like the word for "death".
  • The number 9. ...
  • The number 13. ...
  • The number 17. ...
  • The number 39. ...
  • The number 43. ...
  • The number 666.

Is number 17 unlucky? ›

In Italian culture, the number 17 is considered unlucky. When viewed as the Roman numeral, XVII, it is then changed anagrammatically to VIXI, which in the Latin language translates to "I lived", the perfect implying "My life is over." (c.f. "Vixerunt", Cicero's famous announcement of an execution.)

Why 9 is a unlucky number? ›

In Chinese culture, the number 9 is considered lucky because it sounds like the word for "long-lasting" in Chinese. It is also associated with the Emperor, who was considered the ninth dynasty in Chinese history. In Japan, the number 9 is considered unlucky because it sounds like the word for "suffering" in Japanese.

Why is number 8 unlucky? ›

Why number 8 is not a good number? Its a slow moving number as it belongs to planet Saturn and the people, who are associated with number 8 have to face many difficulties or challenges in life. The life of these people is not so easy going.

What number is a curse? ›

The curse of 39, also referred to as triakontenneaphobia, is the fear of the number 39. In some parts of Afghanistan, the number is considered to be cursed or a badge of shame as it is purportedly linked with prostitution.

What is the unluckiest house number? ›

On the other hand, bad or inauspicious numbers are associated with certain challenges and obstacles. Per feng shui, unlucky house numbers are considered 4, 5, and 7.

What are evil numbers in numerology? ›

The first evil numbers are: 0, 3, 5, 6, 9, 10, 12, 15, 17, 18, 20, 23, 24, 27, 29, 30, 33, 34, 36, 39 ...

Is 18 a bad number? ›

As lucky or unlucky number

According to applications of numerology in Judaism, the letters of the word chai ("living") add up to 18. Thus, 18 is considered a lucky number and many gifts for B'nai Mitzvot and weddings are in $18 increments.

Is 22 an unlucky number? ›

Lucky numbers are 1, 3, 5 and 7. Unlucky numbers are 8 (8, 17, 26), 6 (6, 15, 24), 4 (4, 13, 22) and 9 (9, 18, 27). Days which are consider unlucky are Saturday, Friday, and Tuesday.

What are the 3 luckiest numbers? ›

Here are three numbers that are often associated with luck:
  • Number 7: In Western culture, the number 7 is often considered lucky. ...
  • Number 8: In both Western and Chinese cultures, the number 8 is considered lucky. ...
  • Number 9: In Chinese culture, the number 9 is also considered lucky.

What brings bad luck? ›

Bad Luck Signs
  • Broken Mirrors. Superstition surrounding broken mirrors has its origins in ancient Rome. ...
  • Gifting Someone a Clock. ...
  • Horseshoe with Ends Pointed Down. ...
  • Opening an Umbrella Inside. ...
  • Chopsticks Sticking Straight up in a Bowl of Rice. ...
  • Ravens. ...
  • Saying Macbeth. ...
  • Shoes on a Table.
Oct 13, 2023

What is the luckiest number in the universe? ›

Lucky number 7 is even the basis for many myths and folklore. Ancient beliefs from around the world believed that the seventh son of the seventh son would be gifted with magical powers (both good and evil). In the Bible, scholars claim that God created the world in six days and used the seventh day to rest.

Which month is lucky to born? ›

May babies might be born lucky.

your little one might already have all the good juju they need! A 2004 study revealed that people born in May consider themselves luckier than those born in other months.

Which number is lucky for business? ›

33 is considered the most fortunate number for businesses. This number is more impactful for persons born on 6, 15, 24 days of the month. More than the birth date, people with life path number 6 can achieve great heights while using this number for their business.

Which birth dates are unlucky? ›

The 2nd, 4th, 11th, 22nd, and 13th are believed to carry an aura of bad luck. These dates can make some people born in September feel particularly cautious.

Why is 4 considered the unluckiest number? ›

The number 4 (四, pinyin: sì; Cantonese Yale: sei) is sometimes considered an unlucky number particularly in Cantonese because the way it is pronounced in the Cantonese dialect is nearly hom*ophonous to the word "death" (死 pinyin: sǐ; Cantonese Yale: séi).

Why are 4 and 9 unlucky numbers? ›

Japanese customs and superstitions are way too different. Numbers 4 and 9 are unlucky because 4 is pronounced as shi “し” which means death. And number 9 is represented as Ku “苦” or “九” which means suffering.

Can 7 be an unlucky number? ›

7 is often considered lucky in Western culture and is often seen as highly symbolic. Unlike Western culture, in Vietnamese culture, the number seven is sometimes considered unlucky.

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